The renovation of the Pushkinsky Cinema Complex in Moscow, originally constructed during the Socialist Period, breathes new life into its historic façade while preserving its function as a cinema. This large public structure now features an innovative exterior design that reflects the dynamic nature of cinema itself. Central to the design are flexible textile lamellas, which rotate both on their own axis and around adjacent mechanisms. These lamellas transform into various imagery, corresponding to the films currently being shown, through a sophisticated tension system. The system allows for smooth transitions between horizontal, vertical, and inclined configurations, offering a versatile visual experience for passersby.